5 Great Internet Marketing Tips

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It's safe to say the internet has drastically changed the world of marketing and through this impact has become a platform as worthy as the traditional print, audio and visual mediums the industry is accustomed to.
The web is a strong marketing tool by its ability to reach millions upon millions of people through entrenched networks, focal points and viral exposure.
Here are five great internet marketing tips: SEO: Google is nowadays synonymous with popularity and exposure.
Having a site show up in the first few results is a guaranteed channel for exposure of a marketing message, product or service; however the difficult lies in catapulting a fairly obscure and unvisited site into a mainstream and popular internet hub for a particular industry or product.
Make use of search engine optimization through succinct keyword usage, intelligent links and most of all content which reflects your product or service.
Social Media: unless you've been living under a rock for the past 7 years, you'll be well aware of the power of social media in transmitting a message.
Make use of it; create accounts on all the biggest sites (Twitter, Facebook, Tumblr...
), provide a sustained stream of interesting content relevant to your marketing aims, and most of all, interact and engage with customers.
They are the key to grass roots exposure and if they favor you, the marketing will do itself by word of mouth, likes, retweets, and so on.
Content: the days of meta-tags are now over, visitors want and are attracted by good content so it's worth investing in a capable team of writers to provide up to date, exciting and engaging content that visitors will want to read.
Appearance And Design: A shoddy site or marketing campaign are a sure way to see your business fail.
Visual elements play a huge role in how people perceive a product or service and are important in how they rate a brand.
Web design, photography, interactive features, video and audio all fall within this category and must be of the highest order to make a sustained and lasting impact.
Know Your Audience: market research and a strong grasp of your target demographic will save you time in the long run and ward you off pointless advertising to groups or people who simply won't be attracted to your web presence.
For your marketing to be a success target those that are likely to care and interact with you.
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